Corporate Influence

I know this is a few weeks late but it's an important and interesting issue that continues to arise and will only become more common as park budgets continue to suffer from the misguided axe of austerity for a department with a $10.8 billion maintenance backlog that could easily provide work for thousands of unemployed Americans as was done during the Great Depression. A small amount was done, but it was a mere drop in the bucket and that funding is largely out of the system and cuts are back on the agenda. While some groups like the National Parks Conservation Association do fundraising and provide other forms of support, there is only so much they can give and in the absence of governmental support for public goods, it comes to panhandling to corporate America. However, once that money is taken, it should be no surprise that there are strings attached.

This is clearly the case (though the NPS denies it) at the Grand Canyon where the NPS killed a proposal to ban the sale of bottled water in the park after Coca Cola objected. Other bottled beverages would be unaffected and there are ample free water stations in the park to refill reusable bottles so concerns about visitor safety in a desert climate are clearly pretextual. When you also consider that the holder of the concessions contract in the park was in favor of the ban and that bottled water is an inherently ridiculous, wasteful, and predatory "commodity" designed to scam the stupid, it becomes even more obvious that Coke is calling the shots on at least some park management issues and overriding decisions made by local administrators who are veterans of the system.

I know the NPS needs money, but it is important to be wary of the sources it is able to find and vigilant about making sure that such "philanthropy" is just a way to get good press and not a backdoor into influencing policy. In this age of misguided budget cuts it would be all too easy to lose our parks to private speculators and profiteers, if not in name then certainly in character and practice.

The LATimes also jumped on this issue and was appropriately harsh and wasn't shy, like the NYT was, about drawing the connections (especially confusing since the NYT had emails essentially confirming the need for Coke's permission). It also connected this to the increasing commercialization of state parks and the spread of noxious outdoor advertising that can accompany their perpetual need for cash. The actions in California's state parks are troubling enough, there is no need to expand them and multiply them across the entire country and through the crown jewels of America's natural heritage.

Update 12/2: Thanks to FOIA some more information has come out about this and it makes the NPS look even worse.